Ad PartnershipsRBLX will launch a highly effective new ad format and key ad partnerships with GOOGL and others.
Developer EarningsDevelopers collectively earned $923M, 25% higher than in 2023, with the platform’s daily active user base surging to 85.3M, and each user spending an average of 2.4 hours per day.
Monetization StrategyThe company has started monetizing non-paying users through advertising, which could significantly increase revenue.