Categories Marketing Agencies Creative Media Sustainability Technology

Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Meet Maria

05 Nov 2024

3 min read

A 100-year-old grandma's Instagram delivered record bookings for JCDecaux
Doritos

04 Nov 2024

5 min read

How Doritos created the world’s first AI-augmented snack
share your gyoza campaign

05 Nov 2024

4 min read

A look at Bibigo’s ‘Share Your Gyoza’ – the tasty campaign Europe devoured
Example of winning work

04 Nov 2024

3 min read

Why Unilever used UV lights to unveil forbidden stains
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All Topics Advertising Social Media B2B Experience Design Social Purpose Media PR Content Agency Business Search Metaverse Out Home Digital Advertising Digital Industries Marketing APAC Marketing EMEA Marketing Americas

Advertising Case Studies

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Example of the award-winning work

04 Nov 2024

3 min read
How the voice of Bernie Wagenblast encouraged support of the NYC trans community
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Uber

04 Nov 2024

5 min read
What happened when UberEats turned great horror movie lines into discount codes
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Example of winning work

04 Nov 2024

3 min read
Why Unilever used UV lights to unveil forbidden stains
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Award winning work

04 Nov 2024

8 min read
Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest
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Doritos

04 Nov 2024

5 min read
How Doritos created the world’s first AI-augmented snack
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Example of winning work

04 Nov 2024

7 min read
How Lidl parodied East 17’s Christmas anthem to the delight of millions
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Waiting

04 Nov 2024

3 min read
How JPMorgan Chase got the masses talking about the Clean Slate Act
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Example of the award-winning work

04 Nov 2024

3 min read
​This 100-year-old grandma’s Instagram delivered record bookings for JCDecaux
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Social Media Case Studies

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Run on Heinz

14 Nov 2024

3 min read
Heinz hacked the world’s biggest mobile running apps to target runners - and it worked
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garnier's 24 hour tiktok livestream

05 Nov 2024

4 min read
How Garnier’s revolutionary, 24-hour TikTok livestream boosted sales & skin glow
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Example of winning work

05 Nov 2024

4 min read
How Beatlemania helped sell Eton Shirts
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Bird of the Week

05 Nov 2024

7 min read
​Inside the infamous and unhinged RSPB ‘Bird of the Week’
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advil head settings campaign

05 Nov 2024

4 min read
Why Advil’s ‘Head Settings’ campaign is a game-changer for Canadian gamers
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yummy k campaign

05 Nov 2024

4 min read
Why Knorr’s ‘Yummy K’s’ popped up & sold out – the recipe of a viral success
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share your gyoza campaign

05 Nov 2024

4 min read
A look at Bibigo’s ‘Share Your Gyoza’ – the tasty campaign Europe devoured
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michael cera

05 Nov 2024

4 min read
Behind CeraVe’s Michael Cera conspiracy – the skincare campaign that stole the Super B...
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B2B Case Studies

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Sun Chemicals

05 Nov 2024

3 min read
Inside Sun Chemical’s bold declaration for disrupting the brand packaging industry
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Amazon Ads

05 Nov 2024

6 min read
Why Amazon Ads stoked envy among media buyers
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SE

05 Nov 2024

6 min read
How Schneider Electric leveraged AI to target key decision makers
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Case Study

05 Nov 2024

7 min read
How to get a B2B podcast in the top 10% of global podcasts
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Heineken Pub Museums

05 Nov 2024

5 min read
Heineken turned Irish pubs into virtual museums to keep them open for longer
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DP World

05 Nov 2024

5 min read
How DP World challenged a 100-year-old standard to address the climate crisis
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Inside this law firm's flourishing sponsorship of the RHS Chelsea Flower Show

05 Nov 2024

4 min read
​Inside this law firm’s flourishing sponsorship of the RHS Chelsea Flower Show
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Fixed Income

05 Nov 2024

3 min read
This futuristic flying vehicle landed the Capital Group £200m in investment
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Experience Case Studies

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IWC

14 Nov 2024

6 min read
Speed City, the unique pop-up desert camp, won over F1 revelers. Here’s how
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Example of winning work

11 Nov 2024

4 min read
Inside one of the ‘best executions of a brand sponsorship’ Arsenal FC has ever seen
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VML UK

11 Nov 2024

5 min read
How this award-winning campaign shortened organ transplant wait times for children
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Example of winning work

11 Nov 2024

6 min read
How Canon and RNIB helped blind and partially sighted people feel photography
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Sela

11 Nov 2024

8 min read
How Sela and RNID ‘Unsilenced The Crowd’ at Newcastle FC with accessible tech
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Example of the award-winning work

11 Nov 2024

5 min read
Why Heineken preserved pubs as museums
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Example of winning work

11 Nov 2024

3 min read
How BBC Studios projected an experience worthy of Planet Earth III
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Petacos

11 Nov 2024

2 min read
Why Petacos packaging created comfortable corner shops
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Design Case Studies

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Superflexible

14 Nov 2024

5 min read
EDS sufferers pain made visible by WMH&I
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NBCU

12 Nov 2024

5 min read
Why NBCU redesigned election coverage as a rich interactive experience
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Harvey Nichols

12 Nov 2024

3 min read
Harvey Nichols rekindled its ‘hedonistic’ attitude through packaging
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Leone

12 Nov 2024

4 min read
Pastiglie Leone brand reinvigorated through ‘sensory escapism’
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The Smear Campaign

12 Nov 2024

4 min read
This grossout ‘Smear Campaign’ resonates with UK public
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Persil

12 Nov 2024

3 min read
​Persil’s poster scavenger hunt wins big with Arsenal fans
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Spotify

12 Nov 2024

3 min read
Spotify coded music videos into spreadsheet to attract media planners. It worked
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09 Dec 2023

2 min read
Nokia brought its brand to life with a fresh take on event design
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Social Purpose Case Studies

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Avon Reverse make-up tutorial

12 Nov 2024

6 min read
Why Avon created a reverse make-up tutorial to draw attention to gender-based violence
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Dove is improving representation in gaming

12 Nov 2024

5 min read
How Dove is improving representation in the gaming world
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E45 skin transition campaign

12 Nov 2024

7 min read
Here’s how skincare brand E45 stood up for the trans community
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This campaign by Ogilvy turned Kenya's delivery riders into a fleet of first responders

12 Nov 2024

4 min read
This campaign by Ogilvy turned Kenya's delivery riders into a fleet of first responders
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Lifebuoy printed thermometers on its packaging to prevent Indonesia's biggest killers

12 Nov 2024

5 min read
Why Lifebuoy put thermometers on its packaging to prevent Indonesia’s biggest killers
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Sokito football boots

12 Nov 2024

8 min read
How this brand is changing the game with sustainable football boots
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This campaign empowered India's women to solve its water crisis

12 Nov 2024

7 min read
​This campaign empowered India’s women to solve its water crisis
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Why the NHS partnered with a supermarket to get people to check their bodies

12 Nov 2024

4 min read
Why the NHS partnered with a supermarket to get people to check their bodies
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Media Case Studies

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Weird Fish brand campaign

13 Nov 2024

7 min read
How Weird Fish ditched discounts, refreshed its image and won over younger consumers
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Mussels in a pot

13 Nov 2024

2 min read
This fully-integrated media strategy boosted revenue 137% for foodservice company Brakes
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Journey Further

13 Nov 2024

3 min read
​Why Boots Hearingcare listened to Journey Further’s advice on online bookings
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Guinness billboard in crowded train station

13 Nov 2024

6 min read
How weather-triggered DOOH ads made Aussies reach for a wintertime Guinness
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Swarovski crystals

13 Nov 2024

8 min read
How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget
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Vehicle in the snow

13 Nov 2024

4 min read
How a refreshed paid media strategy generated 30,000 leads in a single month for Motors
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Unsilence the crowd

13 Nov 2024

8 min read
How Sela and Newcastle United FC brought football to life for deaf fans
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PHD UK's Streams of Consciousness

13 Nov 2024

5 min read
​Inside PHD UK and British Heart Foundation’s Twitch campaigns that’s saving lives
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PR Case Studies

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People standing on a boat that says Ocean Clean Up

13 Nov 2024

6 min read
Engagement to Action: How a PR partnership is saving Klang River
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A child playing an a game

13 Nov 2024

5 min read
How Indigo Pearl created PR buzz for the London Games Festival
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Man walking down the street in a Domino's heatsuit

13 Nov 2024

3 min read
How Domino’s got the press all hot for its Heatsuit campaign
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A collection of animated images of children in doctors waiting rooms

13 Nov 2024

4 min read
Inside the NHS child organ donor drive
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A packet of the Beavertown open up crisps with a handful of crisps placed in front

13 Nov 2024

5 min read
How Beavertown and CALM got men to open up over a bag of crisps
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People separated by being on their laptops on different islands

13 Nov 2024

5 min read
Inside Perceptyx’s PR campaign to decode work culture
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Young girls playing with Lego

13 Nov 2024

4 min read
How Lego used PR to shift gender stereotypes for young girls
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Fans at Newcastle United jumping up and down

13 Nov 2024

5 min read
How Sela unsilenced the football crowd with the Newcastle United and RNID
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Content Case Studies

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AB InBev's unique F1 race cemented a beer brand's place in culture

13 Nov 2024

4 min read
AB InBev’s unique F1 race cemented a beer brand’s place in culture
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FLVR, Pepsico's food entertainment app

13 Nov 2024

6 min read
How PepsiCo created FLVR, the most popular food channel on TikTok
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Over 1m people downloaded Vodafone's app to support domestic abuse victims

13 Nov 2024

5 min read
Over 1m people downloaded Vodafone’s app to support domestic abuse victims
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Tapping into British film-making, BMW set a record for brand sentiment - here's how

13 Nov 2024

8 min read
BMW set a record for brand sentiment by tapping into British film-making - here’s how
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Kinder Playtime

13 Nov 2024

6 min read
How Kinder took its toy building experience into the digital world
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Inside The Times and Nutmeg's 'Couch to £5k' financial boot camp

13 Nov 2024

3 min read
Inside The Times and Nutmeg’s ‘Couch to £5k’ financial boot camp
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What happened when Audible created a propaganda channel on Twitch

13 Nov 2024

7 min read
What happened when Audible created a propaganda channel on Twitch
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Chicken Shop Date

13 Nov 2024

4 min read
Chicken Shop Date: From a niche YouTube series to global sensation in just 1 year
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Agency Business Case Studies

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The staff of PR agency The Romans

14 Nov 2024

7 min read
How PR shop The Romans is growing its global empire
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Flags flying

14 Nov 2024

7 min read
How Locaria’s work to redefine marketing localization strategy became award-winning
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The team of agency Cactus

14 Nov 2024

4 min read
How agency Cactus is helping the world to understand men’s mental health
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The logo of agency Hopeful Monsters

14 Nov 2024

6 min read
How ‘treating culture as a serious business’ netted Hopeful Monsters a Drum Award
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A collage of work by agency Manifest

14 Nov 2024

6 min read
‘The agency of tomorrow’: How agency of the year Manifest future-proofed in 2024
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A sapling

14 Nov 2024

6 min read
How CEO Chris Jones led Space & Time’s pivot to become a ‘growth marketing agency’
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A man, leaning in for a handshake

14 Nov 2024

4 min read
How award-winning Translate Plus keeps client satisfaction rates over 90%
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A woman from agency Verb at an event

14 Nov 2024

5 min read
How the entrepreneurs behind Verb built a rapidly growing agency from scratch
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Search Case Studies

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28 Nov 2023

4 min read
Jacada Travel's efforts to drive PPC growth explained
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28 Nov 2023

6 min read
Zipcar shares award-winning strategy to grow visibility in search
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28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
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28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
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28 Nov 2023

7 min read
How Nicorette ensured its site visibility lived up to its brand power
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28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
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28 Nov 2023

6 min read
Kinesso helped Hiscox turn around its organic reach
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28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
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Metaverse Case Studies

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10 Dec 2023

2 min read
How EY has built out an award-winning metaverse lab
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08 Dec 2023

4 min read
Adidas Original's venture into the metaverse explained
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29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
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29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
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29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
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29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
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29 Nov 2023

3 min read
Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how
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29 Nov 2023

3 min read
The metaverse helped promote independent artists, here's how
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Out of Home Case Studies

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05 Dec 2023

3 min read
Maybelline on launching its falsies to the world
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05 Dec 2023

3 min read
Harry's on how seeing the big picture delivered big sales
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05 Dec 2023

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
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05 Dec 2023

4 min read
GSA created buzz around Google's geospatial software, here's how
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05 Dec 2023

7 min read
How Posterscope and EE got late night commuters home safely
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05 Dec 2023

4 min read
How creative, media and PR boosted Tony Blair's ticket sales
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05 Dec 2023

3 min read
Uber Eats creates cultural moment to celebrate Ramadan, here's how
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05 Dec 2023

3 min read
TfL on launching the Elizabeth Line
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Digital Advertising Case Studies

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06 Dec 2023

2 min read
Pop-Tarts tapped into the zillow surfing craze with its edible listing, here's why
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06 Dec 2023

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
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06 Dec 2023

5 min read
How Hennessy crafted success with a programmatic omnichannel campaign
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06 Dec 2023

7 min read
Henkel explains its award-winning account-based transformation
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06 Dec 2023

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
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06 Dec 2023

2 min read
How KitKat said more with fewer words in digital
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06 Dec 2023

3 min read
How Vim Black, a fake product, made a real impact in households
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06 Dec 2023

4 min read
Mastercard's Team of Leos was a Messi masterclass, here's why
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Digital Industries Case Studies

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30 Nov 2023

5 min read
How UBS looked to social media to spread the word around its sustainable investments portf...
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30 Nov 2023

6 min read
GDST on how it used social content to boost school registrations
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30 Nov 2023

6 min read
How one tweet got the world talking about Heinz Tomato Ketchup
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30 Nov 2023

6 min read
How UK Power Networks created more engaging online experiences
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30 Nov 2023

2 min read
Ogilvy on how it changed perception of Argos and delivered impressive ROI
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30 Nov 2023

4 min read
OREO tasked VMLY&R Commerce to raise sales - here's how it worked
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30 Nov 2023

5 min read
VMLY&R Commerce on why it turned to retro ad jingles to help Alzheimers sufferers in Puerto...
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Example of the award-winning digital work

30 Nov 2023

4 min read
Code and Theory launched Tipico's digital campaign in just six weeks. Here's how
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Marketing APAC Case Studies

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Shalini Seneviratne

14 Feb 2025

6 min read
Kimberly-Clark APAC marketing boss on how creating joy builds stronger brands
Richard Draycott ,
Associate Editor & VP ,
The Drum
The Drum’s Lynn Lester was joined by Dirujan Sabesan, Laricea Ioana Roman-Halliday and Louise Wardle

03 Feb 2025

5 min read
How to win at The Drum Awards for Marketing, according to this year’s judges
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Example of award winning work

30 May 2024

5 min read
Explained: Park’s campaign to get gear to finally fit women footballers
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Example of award-winning work

30 May 2024

3 min read
These Lifebuoy soap ads used real-time population density data to drive hygiene
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Example of award winning work

30 May 2024

6 min read
One brand's efforts to reduce non-renewable energy in streaming ads explained
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Example of award-winning work

30 May 2024

5 min read
How Guinness became the Australian beer of winter
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Example of award-winning work

30 May 2024

5 min read
Inside Arena Breakout x Grab’s unconventional, reality-bending partnership
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Example of award-winning work

30 May 2024

4 min read
Inside Schneider Electric’s B2B campaign to turn Unsung Heroes into Impact Makers
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Marketing EMEA Case Studies

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Angela Affinita

27 Feb 2025

6 min read
Disney marketing director Angela Affinita on the art of brand storytelling in 2025
Richard Draycott ,
Associate Editor & VP ,
The Drum
The Drum’s Lynn Lester was joined by Dirujan Sabesan, Laricea Ioana Roman-Halliday and Louise Wardle

03 Feb 2025

5 min read
How to win at The Drum Awards for Marketing, according to this year’s judges
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Raf Uddin, UK Creative Director of Kantar

18 Jul 2024

4 min read
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies...
Maria Greaves ,
Assistant editor - branded content ,
The Drum
The Drum Marketing Awards 2024

24 Jun 2024

4 min read
As an awards judge here are my (admittedly hungover) tips for true creative innovation
Mel Lazarus ,
Director of brand and marketing strategy ,
Barclaycard Payments
Example of the award-winning work

13 Jun 2024

7 min read
How E-FWD Thinking helped drive the energy transition
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Example of the award-winning work

13 Jun 2024

8 min read
​Sokito’s award-winning response to the annual 12.5m pairs of binned football boots
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Example of the award-winning work

13 Jun 2024

5 min read
A pre-loved clothing campaign helped keep teens off train tracks. Here’s how
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Example of the award-winning work

13 Jun 2024

5 min read
Explaining the 200th anniversary relaunch that will keep the RNLI afloat
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Marketing Americas Case Studies

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The Drum’s Lynn Lester was joined by Dirujan Sabesan, Laricea Ioana Roman-Halliday and Louise Wardle

03 Feb 2025

5 min read
How to win at The Drum Awards for Marketing, according to this year’s judges
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Editorial ,
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winners at DMA's America's

16 Jul 2024

4 min read

Sponsored

Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies...
Maria Greaves ,
Assistant editor - branded content ,
The Drum
Example of winning work

06 Jun 2024

7 min read
How a DOOH campaign encouraged more to ‘Travel Texas’
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Croctober

06 Jun 2024

5 min read
How Croctober became a celebration of people who like Crocs
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Example of winning work

06 Jun 2024

6 min read
How Amazon’s ‘Ads That Work As Hard As You Do’ won over SMBs
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Example of winning work

06 Jun 2024

2 min read
​Yeti’s mission to Map The Gaps resonated with hikers, here’s how
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Award winning work

06 Jun 2024

6 min read
How the La-Z-Boy rebrand was Standing Up for Your Right to Sit Down
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Example of winning work

06 Jun 2024

7 min read
Inside New Jersey’s mission to better celebrate successful business
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