Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

'Those are so ugly': new iPhone 17 dummy unit photos show all four models side by side – and the internet isn’t impressed
By James Rogerson published
This might be our closest look yet at the likely design of the iPhone 17 series, and it's not going down well online.

Apple and Meta hit with €700m of fines by EU
By Craig Hale published
Apple hit with a €500m fine by the EU, with Google receiving a €200m penalty, but the move could further escalate tensions.

6 sustainability-themed mobile games to celebrate Earth Day 2025
By Vic Hood last updated
These six sustainability-themed games make it easy (and fun) to learn about sustainability on the go.

A surprising 80% of people would pay for Apple Intelligence, according to a new survey – here’s why
By Alex Blake published
A new survey has shed light on consumer attitudes to Apple Intelligence, and they’re more positive than expected.

New iPhone 17e leak suggests we'll get a new model every year – here's when to expect it and what we want to see
By David Nield published
It looks as though we'll get an 'e' iPhone every year for the foreseeable future, according to the latest rumor.
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