VR

Experience Economy Meets Hollywood: Live Events Redefine Movie, Streaming Engagement
Experience Economy Meets Hollywood: Live Events Redefine Movie, Streaming Engagement
March 29, 2025  |  Streaming

The pandemic didn’t kill the movie theater, but it did make people fall in love with streaming services. To remain competitive, the entire movie and...

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AI is Driving a Smart Glasses Boom. Will It Last?
AI is Driving a Smart Glasses Boom. Will It Last?
February 05, 2025  |  Wearables

A decade after the debut of the original Google Glass — frame-only glasses with a small computer in the place of lenses — a new...

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Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion
Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion
February 03, 2025  |  Wearables

Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. This spending comes as CEO Mark Zuckerberg sees 2025 as the...

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AI Startups: A Metaverse Firm Snags $3 Billion as Anthropic Rises
AI Startups: A Metaverse Firm Snags $3 Billion as Anthropic Rises
January 14, 2025  |  artificial intelligence

Remember the metaverse? The popularity of artificial intelligence (AI) has put some vigor back into virtual reality/extended reality (VR/XR) virtual worlds. Take Florida-based Infinite Reality,...

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How Big Tech’s XR Push Could Redefine Both Payments and AI
How Big Tech’s XR Push Could Redefine Both Payments and AI
December 13, 2024  |  Payments Innovation

The connected economy might be making a jump from end-users’ hands to their faces. That is, if Big Tech’s biggest representatives are to be believed....

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Google Introduces Android Operating System for Extended Reality Devices
Google Introduces Android Operating System for Extended Reality Devices
December 12, 2024  |  Wearables

Google has introduced a new Android operating system built for extended reality (XR) devices like headsets and glasses. The new Android XR was created in collaboration...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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