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Apple (AAPL) Stock Forecast & Price Target

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$209.28 +0.91 (+0.44%)
Closing price 04/25/2025 04:00 PM Eastern
Extended Trading
$208.58 -0.71 (-0.34%)
As of 04/25/2025 07:59 PM Eastern
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Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
10
Buy
24

Based on 36 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 36 analysts, 2 have given a sell rating, 10 have given a hold rating, 22 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$233.88
11.76% Upside
According to the 36 analysts' twelve-month price targets for Apple, the average price target is $233.88. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $167.88. The average price target represents a forecasted upside of 11.76% from the current price of $209.28.
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AAPL Analyst Ratings Over Time

TypeCurrent Forecast
4/26/24 to 4/26/25
1 Month Ago
3/27/24 to 3/27/25
3 Months Ago
1/27/24 to 1/26/25
1 Year Ago
4/27/23 to 4/26/24
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
22 Buy rating(s)
21 Buy rating(s)
22 Buy rating(s)
21 Buy rating(s)
Hold
10 Hold rating(s)
9 Hold rating(s)
8 Hold rating(s)
12 Hold rating(s)
Sell
2 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$233.88$243.65$238.05$203.05
Forecasted Upside11.76% Upside8.85% Upside6.85% Upside19.94% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Apple Stock vs. The Competition

TypeAppleComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.67
2.66
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside11.76% Upside133.02% Upside21.41% Upside
News Sentiment Rating
Positive News

See Recent AAPL News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/24/2025Bank of America
3 of 5 stars
 Lower TargetBuy$250.00 ➝ $240.00+17.32%
4/23/2025The Goldman Sachs Group
3 of 5 stars
Michael Ng
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Lower TargetBuy ➝ Buy$259.00 ➝ $256.00+25.51%
4/23/2025UBS Group
3 of 5 stars
D. Vogt
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Lower TargetNeutral ➝ Neutral$236.00 ➝ $210.00+1.16%
4/22/2025China Renaissance
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J. Sun
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Initiated CoverageBuy$241.00+24.77%
4/14/2025Citigroup
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Atif Malik
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Lower TargetBuy ➝ Buy$275.00 ➝ $245.00+19.26%
4/14/2025DA Davidson
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Gil Luria
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Lower TargetBuy ➝ Buy$290.00 ➝ $230.00+12.38%
4/14/2025JPMorgan Chase & Co.
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Samik Chatterjee
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Lower TargetOverweight ➝ Overweight$270.00 ➝ $245.00+23.64%
4/14/2025KeyCorp
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B. Nispel
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UpgradeUnderweight ➝ Sector Weight
4/14/2025Needham & Company LLC
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Laura Martin
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Reiterated RatingBuy ➝ Buy$225.00 ➝ $225.00+13.55%
4/9/2025Jefferies Financial Group
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Edison Lee
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UpgradeUnderperform ➝ Hold$202.33 ➝ $167.88-2.63%
4/8/2025Morgan Stanley
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 Lower TargetOverweight$252.00 ➝ $220.00+21.24%
4/7/2025Wedbush
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Daniel Ives
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Lower TargetOutperform ➝ Outperform$325.00 ➝ $250.00+36.33%
4/4/2025Raymond James
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 Boost TargetBuy$250.00+26.97%
4/3/2025Rosenblatt Securities
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Barton Crockett
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Reiterated RatingBuy ➝ Buy$263.00 ➝ $263.00+17.47%
4/3/2025Tigress Financial
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Ivan Feinseth
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Boost TargetStrong-Buy ➝ Strong-Buy$295.00 ➝ $300.00+33.99%
3/18/2025Evercore ISI
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Amit Daryanani
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Boost TargetOutperform ➝ Outperform$260.00 ➝ $275.00+28.50%
2/21/2025Maxim Group
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 Boost TargetHold$215.00-12.45%
1/31/2025Redburn Partners
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 Set Target$230.00-6.33%
1/31/2025Argus
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J. Kelleher
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UpgradeStrong-Buy
1/31/2025Barclays
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Tim Long
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Boost TargetUnderweight ➝ Underweight$183.00 ➝ $197.00-17.09%
1/29/2025Oppenheimer
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Martin Yang
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DowngradeOutperform ➝ Market Perform
1/28/2025TD Cowen
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 Reiterated RatingBuy
1/22/2025Monness Crespi & Hardt
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 Boost TargetBuy$245.00+10.42%
1/21/2025Loop Capital
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Ananda Baruah
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DowngradeBuy ➝ Hold$230.00+0.01%
1/7/2025Moffett Nathanson
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C. Moffett
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Reiterated RatingNeutral ➝ Sell$202.00 ➝ $188.00-23.27%
1/3/2025Sanford C. Bernstein
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 Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+6.62%
12/9/2024Wells Fargo & Company
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 Boost TargetBuy$275.00+13.24%
10/9/2024Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%
9/25/2024New Street Research
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%
8/27/2024Melius Research
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B. Reitzes
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Reiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%
7/25/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%
7/17/2024Cfra
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 Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%
7/9/2024Piper Sandler Companies
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 Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%
6/14/2024Erste Group Bank
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 UpgradeHold ➝ Buy
5/4/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%
5/3/2024Itau BBA Securities
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 UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%
3/28/2024DZ Bank
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 Reiterated RatingBuy ➝ Hold$180.00+3.86%
1/10/2024Redburn Atlantic
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 DowngradeBuy ➝ Neutral$200.00+8.03%
9/15/2023Credit Suisse Group
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 Reiterated RatingOutperform ➝ Outperform$220.00+26.34%
7/24/2023Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy$180.00 ➝ $210.00+9.41%
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6/5/202358.com
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 Reiterated RatingMaintains
6/2/202351job
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 Reiterated RatingMaintains
5/17/2023Fundamental Research
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 Set TargetBuy$183.86+6.81%
5/5/2023Atlantic Securities
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 Boost TargetOverweight$180.00 ➝ $200.00+20.63%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:46 PM ET.


Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, April 21, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Apple:

  • The current stock price is around $224, reflecting strong market interest and potential for growth.
  • Apple reported impressive quarterly earnings, exceeding expectations with earnings per share of $2.40, indicating robust financial health.
  • The company has a high return on equity of 160.83%, showcasing its efficiency in generating profits from shareholders' equity.
  • Apple's market capitalization stands at approximately $2.90 trillion, making it one of the most valuable companies globally, which can attract more institutional investors.
  • With a consistent dividend payout ratio of 15.87%, Apple provides a reliable income stream for investors, enhancing its attractiveness as a long-term investment.

Apple
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Apple for these reasons:

  • The company has a debt-to-equity ratio of 1.26, which indicates a higher level of debt compared to equity, potentially increasing financial risk.
  • Apple's current ratio of 0.92 suggests that it may face challenges in meeting short-term liabilities, which could impact liquidity.
  • Recent insider selling, including significant shares sold by the COO and CEO, may signal a lack of confidence in the stock's short-term performance.
  • The price-to-earnings ratio of 30.66 may indicate that the stock is overvalued compared to its earnings, which could deter value-focused investors.
  • Market volatility, reflected in a beta of 1.26, suggests that Apple's stock price may be more susceptible to fluctuations, posing risks for investors seeking stability.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $233.88, with a high forecast of $300.00 and a low forecast of $167.88.

36 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 2 sell ratings, 10 hold ratings, 22 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 11.76% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 3 upgrades and 2 downgrades by analysts.

Analysts like Apple more than other "computer and technology" companies. The consensus rating score for Apple is 2.67 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how AAPL compares to other companies.


This page (NASDAQ:AAPL) was last updated on 4/26/2025 by MarketBeat.com Staff
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