Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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Next iPad Mini Still Not Expected Before Late 2024 at the Earliest

Monday May 13, 2024 5:22 am PDT by
Apple last week announced a new raft of iPad Pro and iPad Air models, but news about a new iPad mini was conspicuous by its absence. Apple has not updated the iPad mini since 2021, so it is certainly ripe for a refresh, but fans of the smaller 8.3-inch device will have to wait a while longer for a seventh-generation model, according to Bloomberg's Mark Gurman. Writing in his latest Power ...
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Apple to Power AI Features With M2 Ultra Servers

Thursday May 9, 2024 12:18 pm PDT by
Apple plans to power some of its upcoming iOS 18 features with data centers that use servers equipped with Apple silicon chips, reports Bloomberg’s Mark Gurman. M2 Ultra chips will be behind some of the most advanced AI tasks that are planned for this year and beyond. Apple reportedly accelerated its server building plans in response to the popularity of ChatGPT and other AI products, and...
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Report: Five Things Apple Won't Announce at Its Event Next Week

Friday May 3, 2024 4:30 am PDT by
Apple is holding at least five announcements for later in the year that will not arrive at the company's "Let loose" special event next week, according to Bloomberg's Mark Gurman. In a report detailing his expectations for Apple's upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year: AI features: While Apple may tease new...
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Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

Monday April 29, 2024 2:36 am PDT by
Apple does not plan to launch a second-generation version of its Vision Pro headset until the end of 2026, Bloomberg's Mark Gurman reports. Writing in the latest edition of his "Power On" newsletter, Gurman said Apple's latest Vision Pro roadmap "doesn't currently call for a second-generation model until the end of 2026." In February 2024, he said that the device was "at least 18 months...
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iOS 18 Rumored to 'Overhaul' Notes, Mail, Photos, and Fitness Apps

Sunday April 28, 2024 6:44 am PDT by
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
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Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...
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iPad Air Stock Running Low Ahead of New Model Introduction

Monday April 22, 2024 7:29 am PDT by
Retail stock of the current iPad Air is starting to dwindle ahead of the widely anticipated arrival of new models early next month, Bloomberg's Mark Gurman reports. Citing sources at multiple retail stores in the latest "Power On" newsletter, Gurman said that inventory levels of the ‌iPad Air‌ are diminishing in Apple stores, a typical indicator that new versions are soon to be released....
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Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the ‌Apple Vision Pro‌ has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
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Gurman: Apple Working on On-Device LLM for Generative AI Features

Sunday April 21, 2024 5:35 am PDT by
Apple is developing its own large language model (LLM) that runs on-device to prioritize speed and privacy, Bloomberg's Mark Gurman reports. Writing in his "Power On" newsletter, Gurman said that Apple's LLM underpins upcoming generative AI features. "All indications" apparently suggests that it will run entirely on-device, rather than via the cloud like most existing AI services. Since...
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Apple Likely Planning to Skip M3 Mac Mini for M4 Refresh in Late 2024

Sunday April 21, 2024 5:16 am PDT by
Apple is likely to skip an M3 version of the Mac mini in favor of a bigger update with M4 chips toward the end of the year, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that he does not expect Apple to refresh the ‌Mac mini‌ with M3 chips. Apple last updated the ‌Mac mini‌ with the M2 and ‌M2‌ Pro chips in January 2023. Other new...
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M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
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Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
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Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
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Apple TV With Camera Again Rumored After tvOS 17 Added FaceTime

Sunday April 7, 2024 7:49 am PDT by
A future Apple TV box could have a built-in camera for FaceTime and other video calling apps, according to Bloomberg's Mark Gurman. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device. In his Power On...
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When to Expect the Next iPad Mini and Low-End iPad Models to Launch

Sunday April 7, 2024 6:45 am PDT by
While rumors have been focused on new iPad Pro and iPad Air models, some Apple customers are wondering when the next iPad mini will be released. In his Power On newsletter today, Bloomberg's Mark Gurman said new iPad mini and entry-level iPad models will be released in late 2024 at the earliest. "The company is also working on new versions of the low-end iPad and iPad mini, but those...
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Gurman: New iPads Likely to Launch During Second Week of May

Sunday April 7, 2024 5:10 am PDT by
Apple will likely launch new iPad Pro and iPad Air models during the second week of May, according to Bloomberg's Mark Gurman. "For those looking for more specific timing, I'm told the launch will probably happen the week of May 6," said Gurman, in his Power On newsletter today. "Another data point to that end: Apple retail stores are preparing to receive new product marketing materials...
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Apple Exploring 'Mobile Robot' That 'Follows Users Around Their Homes'

Wednesday April 3, 2024 12:21 pm PDT by
Apple is exploring various "personal robotics" projects in an effort to create its "next big thing," according to Bloomberg's Mark Gurman. Amazon's Astro robot One of these projects is described as a "mobile robot" that would "follow users around their homes," while another is said to be an "advanced table-top home device that uses robotics to move a display around":Engineers at Apple have...
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iOS 18 Reportedly Won't Feature Apple's Own ChatGPT-Like Chatbot

Tuesday March 26, 2024 11:35 am PDT by
Bloomberg's Mark Gurman today reported that Apple is not planning to debut its own generative AI chatbot with its next major software updates, including iOS 18 for the iPhone. Instead, he reiterated that Apple has held discussions with companies such as Google, OpenAI, and Baidu about potential generative AI partnerships. Recent reports indicated that Apple has considered licensing existing...
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Apple Readying In-Box iPhone Software Update System for Retail Stores

Monday March 25, 2024 3:42 am PDT by
Apple is set to roll out a new system that allows retail store staff to wirelessly update the software on iPhones prior to sale, without having to take them out of their packaging. Writing in the latest edition of his Power On newsletter, Bloomberg's Mark Gurman said the new proprietary system, called "Presto," relies on MagSafe and other wireless technologies, and "looks a bit like a metal...
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iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...