Tale of misleading advertising! From Patanjali, Cadbury, and Nestle to Johnson & Johnsonย ๐ซ Will the move towards first-party data up the game for walled gardens? ๐ป Chai pe Charcha with BrandWagon โ Subscribe to the BrandWagon Newsletter to stay updated on everything media, advertising, marketing, gaming, adtech and martech! Shailja Tiwari || Ritarshi Banerjee || Deepika Pawar || Shashank Vishen || Ragini Saini || Saptak Bardhan
BrandWagon FinancialExpress
Media Production
Noida, Uttar Pradesh 8,142 followers
The section tracks daily news in ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ , ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐ ๐๐ฆ๐ข๐ง๐ ๐๐ง๐ ๐ฆ๐๐๐ข๐.
About us
๐๐ซ๐๐ง๐๐๐๐ ๐จ๐ง (๐๐ง๐ฅ๐ข๐ง๐) - is the advertising, marketing, and media news section from the house of The Financial Express (India). The section tracks the trends in ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ , ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐ ๐๐ฆ๐ข๐ง๐ ๐๐ง๐ ๐ฆ๐๐๐ข๐ besides covering daily news. From campaigns to marketing strategy to brand evolution - the section is a one-stop-shop from the advertising and marketing industry. Additionally, we have video interviews, data-based reports and stories around digital marketing and advertising. Importance will be given to digital marketing and advertising and within that programmatic, display, among others. The news section also writes on the latest campaigns and its impact. Last but not least it will also host guest columns written by industry stalwarts and other relevant stakeholders. The aim of the section is to keep the industry abreast of the latest news and section besides being able to provide meaningful insights to management and marketing students.
- Website
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https://www.financialexpress.com/brandwagon/
External link for BrandWagon FinancialExpress
- Industry
- Media Production
- Company size
- 51-200 employees
- Headquarters
- Noida, Uttar Pradesh
Updates
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LIVE at #BrandWagonMarTech Summit 2024 Key takeaways from our first panel discussion of the summit: โNow, the stage has come for innovation. We aim to focus on editorial articles. We took the keywords, embedded into our tool, and implemented contextual targeting,โ - Gandharv Sachdeva, country head, India, Hybrid INSEA โAffinity audiences, language models, and personalisation has come into the picture for marketing, especially with advancements of AI,โ - Abhishek Mago, chief marketing officer, Travelwings.com โAI is a buzz word, right now. For me, AI is not only about how users will act on the Open Internet, but also beyond that,โ - Karan Khanna, Co-Founder and Chief Operating Officer, Huella Services
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LIVE at #BrandWagonMarTech Summit 2024 Next up, we have a group discussion on โAI in performanceย marketingโ. For this discussion, we have Karan Khanna, CoโFounder and COO, Huella Services, Abhishek Mago, Chief Marketing Officer, Travelwings.com, and Gandharv Sachdeva, Country Head,ย India, Hybrid INSEA, which will be moderated by Shubho Sengupta, a Digital Marketer.
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LIVE at #BrandWagonMarTech Summit 2024 We are now witnessing an enlightening Keynote Address, titled โ Building a Brand viaย Technology by Devndra Chawla, MD and CEO, GreenCell Mobility โThe worldwideย marketingย sector is worth $325.7 billion and is expected to grow by 20% within 2030. The top business objectives using MarTech are brand loyalty and brand building,โ Chawla says.
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LIVE at #BrandWagonMarTech Summit 2024. First off, we have Nandagopal Rajan, Chief Operating Officer, Indian Express Online Media, delivering the opening address. โToday we stand at a pivotal stage ofย technology, where data meets design,โ he says.
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The language of market expansion #BrandWagon #media #OTT #aggregator #marketexpansion
The language of market expansion
financialexpress.com
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Tata Trustsโ campaign advocates awareness and screening for Cancer Detection #BrandWagon #advertising #campaign #awareness #Cancer #worldcancerday #health Tata Trusts
Campaign Decoded: Tata Trustsโ campaign advocates awareness and screening for Cancer Detection
financialexpress.com
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Join us at the BrandWagon MarTech Summit 2024 and hear valuable insights from our esteemed speakers. Karan Khanna, Co-founder and COO, Huella Services Narayan Devanathan, President and Chief Strategy Officer, South Asia dentsu Neelima Burra, Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies (P) Ltd Nitin Singh, Head - Marketing, Absolute Nutrition Pvt. Ltd Nishant Jaiswal, VP - Digital Marketing, Zupee Pooja Baid, Chief Marketing Officer, Philips Domestic Appliances Prady Kumaar, Chief Executive Officer, NP Digital India Get ready to dive deep into the latest trends and strategies shaping the future of marketing technology. Register Now - https://lnkd.in/eVQmyv34 #BrandWagonMarTech #Composability #CDP #CustomerData #Personalization #DataManagement #DigitalTransformation
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Ad of the day: Samsung Galaxyโs โWorld On My Watchโ #BrandWagon #advertising #AdOfTheDay #SamsungGalaxyWatch6 #WorldOnMyWatch #WearableTech #SmartwatchRevolution #GenZLifestyle Cheil India Samsung India ๐- Shailja Tiwari
Ad of the day: Samsung Galaxyโs โWorld On My Watchโ
financialexpress.com
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Get ready to hop on to a new journey called BrandWagon Select! It's a special community crafted just for marketing professionals, with Dentsu India lending their expertise as our Knowledge Partner. Stay tuned for the launch! || Harsha Razdan || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Anita Kotwani || Amit Wadhwa || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar Lubna Surti || Prerna Sagvekar || Alifiya Hirani #BrandWagonCMOSelect #CMOSelect #BrandWagon #FinancialExpress #CMOs #Exclusive
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