“Becky is a force. Not only as an expert on creators and creator marketing, but also as a leader, collaborator and problem solver. She is able to see gaps or respond to problems with a strategic and inclusive approach, grounded in research, collaboration and creativity. For example, she created numerous valuable resources for our team such as the ethics of virtual influencer framework - a proactive project we have scaled globally and applied to multiple client projects. She is great at building partnerships with external partners and can win over any room -- her skills of storytelling, presenting and engaging large and small crowds - from client meetings to Cannes, make her a clutch partner on any project. On top of being an excellent collaborator, she is a communicative and thoughtful leader and a joy to work with.”
About
Becky is a renowned expert in creator marketing, boasting an impressive career spanning…
Activity
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We recently unveiled FiveTwoNine: our latest venture supporting creator entrepreneurs in their careers by providing intelligence and educational…
We recently unveiled FiveTwoNine: our latest venture supporting creator entrepreneurs in their careers by providing intelligence and educational…
Liked by Becky Owen
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🏃 It's a marathon. not a sprint. 🏃♂️ Last month, I completed my first marathon. Training for it and running it taught me valuable lessons about…
🏃 It's a marathon. not a sprint. 🏃♂️ Last month, I completed my first marathon. Training for it and running it taught me valuable lessons about…
Liked by Becky Owen
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How did creators drive a frenzy around the release of Bridgerton Season 3? CORQ. has the data and I break it down in my latest TikTok. Key…
How did creators drive a frenzy around the release of Bridgerton Season 3? CORQ. has the data and I break it down in my latest TikTok. Key…
Liked by Becky Owen
Experience
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Education
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Sutton Coldfield Grammar School for Girls
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Volunteer Experience
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Volunteer
BROSDI - Uganda
- 3 months
Children
Publications
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Beyond 'sound-on:' How brands are honing their sonic identity in the metaverse
Meta IQ
See publicationAn overview of a research study I led with the University of Oxford, in partnership with Perrier, KitKat and Pringles, exploring the power of spatial audio in branded AR experiences. As immersive technology changes our digital experiences - we need to evaluate the rules of advertising production & content consumption. This article explains what we learnt and the implications of it.
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Synthetic Media Signals a New Chapter for Influencer Marketing
Meta IQ
See publicationAn overview of the extensive research I've been leading on Virtual Influencers - and the ethical implications of the arising medium.
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29 Powerful Women Reveal Their Success Secrets, Leadership Tips & The Awful Advice They Didn't Take
Refinary29
See publication29 Powerful Women Reveal Their Success Secrets, Leadership Tips & The Awful Advice They Didn't Take
Honors & Awards
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29 Global Trailblazers - Inspiring Women in Digital Media
Refinery29 @ Dmexco
To help inspire the next generation to continue chipping away at the glass ceiling, we’re highlighting 29 influential women who are true champions of female leadership. Shattering stereotypes in the boardroom and innovating in ways that were previously unimaginable, these women are writing their own rules for success, challenging workplace conventions, and owning their individuality.
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10 people have recommended Becky
Join now to viewMore activity by Becky
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Hot off winning the Special Jury Prize and the Audience Award at SXSW for his short film, Meat Puppet, director Eros V shares some of his influences,…
Hot off winning the Special Jury Prize and the Audience Award at SXSW for his short film, Meat Puppet, director Eros V shares some of his influences,…
Liked by Becky Owen
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Another reason we need to stop calling everyone who has a following on social an influencer ❌ Yet again, a small group of people, who are not…
Another reason we need to stop calling everyone who has a following on social an influencer ❌ Yet again, a small group of people, who are not…
Liked by Becky Owen
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A few highlights from a brilliant few days at Advertising Week Europe. Huge thanks to all of our talent, creators and podcasters that took part in…
A few highlights from a brilliant few days at Advertising Week Europe. Huge thanks to all of our talent, creators and podcasters that took part in…
Liked by Becky Owen
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My son Dylan and I went to watch Bournemouth Symphony Orchestra last night - their last performance of the season and Kirill Karabits’ last event as…
My son Dylan and I went to watch Bournemouth Symphony Orchestra last night - their last performance of the season and Kirill Karabits’ last event as…
Liked by Becky Owen
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Calling all creative bees. We’re looking for two amazing people to join us for BDB Hive, a paid internship with our award-winning London team. No…
Calling all creative bees. We’re looking for two amazing people to join us for BDB Hive, a paid internship with our award-winning London team. No…
Liked by Becky Owen
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