[Unpopular opinion] The metaverse has no discernible value for supermarkets and CPG brands today. People do not want to do their grocery shopping in a virtual supermarket in their spare time. People do not want to interact with a virtual experience of your brand. People do not want to go to a bar to put on VR headsets and interact with each other. We've been here before with AR experiences like Blippar. That didn't make sense for grocery brands. And neither does the metaverse.
Greg Deacon
2y
Need to make it consumable mixed reality without the need to put 👓 and headsets on. Check out Jisp Scan and Save. Bringing mixed reality in-store via mobile (AR). Brands wining through who, what, where and when 1st party info. Then retailer increase in ordering + sales uplift. Global first via a Independent convenience store :) #ScanandSave
Great insight Viv Craske. I guess the case of tech advocates missing the understanding of value/supply chain fundamentals and decision making dynamics.
I’m with you.
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2ywhat about metaverse scanning the yoghurt aisle in advance to see what's available?