Course Authoring Software Market to Grow at a CAGR of 16.2% to reach US$ 1,992.95 Million from 2020 to 2027

Course Authoring Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Deployment (Cloud and On-premise), and End User (Educational Institutes and Enterprises)

Publication Month : Jan 2021

  • Report Code : TIPRE00010995
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 144
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The course authoring software market expected to grow from US$  780.82 million in 2021 to US$ 1,992.95 million by 2027. The Course authoring software market is expected to grow at a CAGR of 16.2% during the forecast period of 2020 to 2027.

The growth of e-learning has created a demand for efficient course authoring software, which has boosted the course authoring software market's growth. However, the availability of open-source platforms may hinder the growth of course authoring software market to a certain extent. The growing digitalization of enterprises in emerging economies and government initiatives for e-learning are some of the factors boosting the growth of course authoring software market. The rising demand for online courses and increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the course authoring software market. The market for online courses is highly fragmented due to the presence of numerous players operating in the course authoring software market. The course authoring vendors must focus on partnerships with online course providers to expand their footprints worldwide. Online learning is becoming an essential part of the educational landscape. The online program enrollments are majorly driven by the rising interest of employees who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies

The course authoring software market is categorized into deployment, end user, and geography. Based on deployment, the market is dominated by the cloud segment throughout the forecast period. The course authoring software market, by the end user, is sub-segmented into educational institutes and enterprises. The educational institutes' segment is anticipated to witness a higher CAGR during the forecast period due to the rising adoption of virtual classrooms and e-learning, particularly after the outbreak of the COVID-19 pandemic. The cloud segment's growth is propelled due to the flexibility and cost benefits of cloud-based deployment over on-premises. Based on geography, APAC and Europe are anticipated to offer lucrative growth opportunities to the market players.

Lucrative Regions in Course Authoring Software Market

Lucrative Regions in Course Authoring Software Market
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Course Authoring Software Market Insights

Escalating Digitalization in Education Sector

Digitalization has been transforming several industries across the world by driving the adoption of digital technologies, and smart and connected hardware to increase overall operational productivity and revenues of companies. Education is considered one of the key industries where digitalization is rapidly evolving with the adoption of smart devices, such as interactive displays, notebooks, tablets, and smartphones. Additionally, mounting digital content creation for education sector, online/e-learning courses, online exams, virtual classrooms, edutainment, and digital textbooks is further boosting the growth of course authoring software market worldwide. The US, China, India, the UK, France, South Korea, and Australia are among the countries where the trend of digitalized education has been growing at an impressive pace. The rising investments in edtech startups that are integrating advanced technologies such as AR, VR, and AI in education solutions are further boosting the overall trend of digitalization in the education sector.

Deployment -Based Market Insights

Based on deployment, the global course authoring software market is segmented into cloud-based and on-premise deployment. The cloud based course authoring software is witnessing high demand as compared to on-premise course authoring software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries. While selecting the deployment of course authoring software, a user is required to make certain decision regarding timeline, technical limitations, security regulations, pre-existing technology investments, and vendor selection.

Course authoring software Market, by Deployment – 2021 and 2027

Course authoring software Market, by Deployment – 2021 and 2027
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End user -Based Market Insights

Based on end user, the course authoring software market is segmented into educational institutes and enterprises. The increasing number of colleges, universities, and medical laboratories, as well as the rising trend for e-learning is are significantly driving the demand of course authoring software among educational institutes. Also, in the enterprise segment, the demand is driven by the growing need for training due to advent of new and innovative procedures and technology.

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Course Authoring Software Market: Strategic Insights

course-authoring-software-market
Market Size Value inUS$ 780.82 Million in 2021
Market Size Value byUS$ 1,992.95 Million by 2027
Growth rateCAGR of 16.2% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Players operating in the Course authoring software market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the course authoring software market. A few developments by key players of the course authoring software market are:

In December 2020, Elucidat patterned with CrossKnowledge, a full learning technology suite, including an LMS provider to assist clients scale and speed up the delivery of elearning.

In April 2020, iSpring Solutions Inc. slashed the prices of its eLearning Authoring Toolkit by 90% in order to support training during pandemic. The solution was offered US $19 for a 3-month period.

Course Authoring Software Market – by Deployment

  • Cloud
  • On-Premise


Course Authoring Software Market – by End User

  • Educational Institutes
  • Enterprises


Course Authoring Software Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • UK
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of APAC
  • MEA

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • SAM

    • Brazil
    • Argentina
    • Rest of SAM


Course authoring software Market – Company Profiles

  • Articulate Global Inc.
  • Brainshark Inc.
  • Easygenerator B.V.
  • Elucidat
  • iSpring Solutions, Inc.
  • LearnWorlds (CY) Ltd
  • Lessonly, Inc.
  • SAP Litmos
  • Adobe Inc.
  • Instructure, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Deployment , and End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are reasons behind course authoring software market growth?

The adoption of the rapid authoring method worldwide has grown significantly during the past few years. The course authoring software reduces time and costs concerning training, thus resulting in engaging content delivery. Some of the benefits delivered by these tools include accessibility from tools from any device at any place, reduced training costs, improved performance, and content repurposing. The growth of e-learning has created a demand for efficient course authoring software, which has boosted the course authoring software market's growth. However, the availability of open-source platforms may hinder the growth of course authoring software market to a certain extent, drive the adoption of the course authoring software.

What are market opportunities for course authoring software?

The rising demand for online courses and increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the course authoring software market. The market for online courses is highly fragmented due to the presence of numerous players operating in the course authoring software market. The course authoring vendors must focus on partnerships with online course providers to expand their footprints worldwide. Online learning is becoming an essential part of the educational landscape. The online program enrollments are majorly driven by the rising interest of employees who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. This anticipated to offer ample growth opportunities for the global tour operator software market players.

Which end-user is expected to dominate the course authoring software market in the forecast period?

The course authoring software market is led by enterprise segment with highest share and is expected to dominate in the forecast period. Enterprises use course authoring software to provide training to their workforce, resellers, partners, or customers. With the rising globalization and increasing competition, organizations aim to provide efficient training and high customer satisfaction. Also, several companies are expanding their geographical footprints by partnering with resellers or opening sales offices across various regions. This creates a demand for these organizations to offer time-to-time training, which, in turn, is boosting the demand for course authoring software.

The List of Companies - Course Authoring Software Market

  1. Articulate Global Inc.
  2. Brainshark Inc.
  3. Easygenerator B.V.
  4. Elucidat
  5. iSpring Solutions, Inc.
  6. LearnWorlds (CY) Ltd
  7. Lessonly, Inc.
  8. SAP Litmos
  9. Adobe Inc.
  10. Instructure, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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