Hands-Free Living: The Rise of Smart Wearables and AI
Shachar Scott shares an inside look at Meta Reality Labs.
ADWEEK’s 2024 Creative Tech Award Winners Use Data as the Beating Heart of Their Campaigns
Meet the brands turning data into the beating heart of their campaigns
Infinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for $45M
The term “cross-platform” finds its way into many announcements of mergers and acquisitions, but it truly applies in the case of Infinite Reality’s $45 million agreement to acquire Zappar.
Walmart Reveals How It’s Using Gen AI and Augmented Reality to Change Shopping
Walmart is developing new technologies to help shoppers return items and better view products.
The Speed of Culture: Leading Puma Into the Digital Age
The sneaker brand's head of emerging marketing tech on AR, digital goods and more.
Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans
Coca-Cola and Disney's latest collaboration uses AR to allow consumers to scan packaging featuring Marvel characters, unlocking digital collectibles.
Sony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters: Frozen Empire
An AR Lens allows Snapchat users to participate in a fictional video call with a character from the film.
Snapchat Introduces Sponsored AR Filters
As opposed to Snapchat lenses, filters are added to Snaps after a photo or video is captured.
Warner Bros. Promotes Dune: Part Two With Snapchat AR Lens
The film's promotional campaign also includes Cameo stickers and video ads.
Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
The 'Love Is Wine' Chardonnay was created by Cupcake Vineyards.
Snickers’ Latest Rookie Mistakes AR Experience Celebrates the Super Bowl
Fans can enter to win "Home-Gating" prizes.
NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
The plant-based food-tech company wants to change the way consumers think about meat.
Mean Girls Comes to Snapchat With Four AR Lenses
The augmented reality Snapchat lenses feature the infamous Burn Book and more.
Britney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat Lenses
Britney Spears partnered with Snapchat to celebrate the 25th anniversary of "Baby One More Time."
Epic Records, 21 Savage Celebrate Immigrants With AR TikTok Filter
The augmented reality overlay offers a preview of the rapper's new album.