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EXCLUSIVE: Chriselle Lim’s ‘Cool Girl’ Fragrance Brand Phlur Bolsters C-suite With New CEO, CMO Appointments
The brand has added two beauty veterans to its camp as it embarks on the next leg of its growth.
TikTok Is Ticked Off — and Suing to Halt U.S. Ban
TikTok's new lawsuit blasts "national security concerns" as an unsubstantiated, flimsy reason to violate free…
Exclusive Preview of the Met’s ‘Sleeping Beauties: Reawakening Fashion’
The multisensory exhibition encourages visitors to hear, smell, touch and, of course, look at fashion.
TikTok Bill Is Now Law, as Reality of Potential Ban Sinks In
In four days, the TikTok legislation went from bill to law, with President Biden signing off on it on…
TikTok Bill Clears Preliminary Senate Vote
A bill to force the sale of TikTok to an American owner or face a nationwide ban has moved forward, clearing…
CEO Talks: L.L. Bean CEO Talks Importance of Summer, U.S. Market and Tote Bags
L.L. Bean's fiscal 2023 sales were $1.7 billion, a slight decline compared to $1.8 billion for the previous…
What Brands Need to Know About the Proposed TikTok Ban — and How to Deal With It
The U.S. Congress may be pushing through a proposed TikTok ban, but brands and marketers have plenty of time…
TikTok Ban Is Now in View, as House Passes Bill
The House of Representatives just sped up the clock for TikTok, setting up the prospect of a U.S. ban.
EXCLUSIVE: TikTok-beloved Skin Care Brand Experiment Closes $3.3 Million Seed Round
The brand, founded by Lisa Guerrera and Emmy Ketcham, will allocate the investment toward building out teams…
How Niche Fragrance Brands Are Evolving the Category’s Marketing — and Taking Over Instagram in the Process
Sex-centric marketing of bygone days is making way for a storytelling landscape in which perfume notes take…
Can the ‘Meredith Duxbury Effect’ Win Over TikTok Audiences a Second Time?
Years after Duxbury went viral for her 10-pump foundation technique, a wave of creators are putting similarly…
Why Old-school Heroes Are Outpacing Even the Buzziest New Beauty Launches in Social Media Mentions
Data from Buttermilk indicates long-standing favorites by brands like MAC Cosmetics, Milk and E.l.f. are…
EXCLUSIVE: WGSN’s New TikTok Analytics Tool Assesses How Brands Can Best Leverage Viral Trends
In addition to identifying a trend's origin, the tool aims to allow insight into how long a given trend will…
Beauty Tutorialists Are Still the Most Earned Media Value-driving Influencer Group for Beauty Brands
Here, the 10 influencers who drove the most EMV in February for beauty's biggest brands by the metric, per…
How Changing Views About Marriage and Weddings Are Impacting the Bridal Industry
As weddings become culturally optional, smaller and more casual, the bridal industry is shifting to meet the…