Hugo Boss
EXCLUSIVE: David Beckham Strikes a Design Deal With Hugo Boss
Hugo Boss CEO Daniel Grieder had never met David Beckham, but then he watched the soccer star's Netflix…
Every Celebrity Spotted During the F1 Miami Grand Prix Weekend: Lewis Hamilton, Travis Kelce, Zayn Malik, Blackpink’s Lisa, Kendall Jenner and More
A$AP Rocky, Theo James, Kendall Jenner, Patrick and Brittany Mahomes and Camila Cabello were all seen in…
Hugo Gets in the F1 Game at the Miami Grand Prix, Reaching a Younger Audience
The brand hosted an immersive space, including metaverse experiences and racing simulators.
Hugo Boss Q1 Sales Increase 6 Percent but Has Brand Momentum Slowed?
Last year, the German company saw double-digit results and record-breaking sales. This year, it will be a…
Naomi Campbell Gives a Sneak Peek of What’s in Her Upcoming V&A Exhibition
"Naomi" will run from June 22 to April 6, 2025, and will feature varied items and objects from the…
For Naomi Campbell, Compression Is Top of Mind When Traveling
The model was at the Guggenheim on Thursday afternoon to celebrate the launch of her capsule collection with…
Taylor Fritz Is the Latest Tennis Player to Become a Boss Ambassador
The American tennis player joins the likes of Matteo Berrettini, Noma Noha Akugue and Ella Seidel.
Despite 2023 Results, Hugo Boss Urges Caution and Shares Plunge
Even though the German company enjoyed a record-breaking 2023, executives urged caution for 2024 and…
Hugo Summer Campaign Features Multinational Creatives
From German rappers to American models, the group is intended to illustrate the brand's global reach.
Naomi Campbell to Create New Line With Boss
The supermodel's collection will include stylish pieces intended to be comfortable and travel well.
Hugo Is the Official Apparel Partner of the Visa Cash App Red Bull Formula One Team
The partnership follows sister brand Boss' work with the Aston Martin F1 team.
How Fashion Brands Are Getting Involved in Super Bowl LVIII
Brands are tapping into the NFL's diverse fan base, especially targeting women and international fans.
BamBam Joins Vuitton, National Geographic Hits the Runway, Boss Goes Big
The K-pop star is Louis Vuitton's latest ambassador, National Geographic will take part in New York Fashion…
Boss to Project Gisele Bündchen and Lee Min-ho Hologram in London
A 10-meter hologram of them will go live in front of Tower Bridge to celebrate the launch of the Boss spring…
Boss Creates First Super Bowl Collection
The launch will include a pop-up in Las Vegas in the run-up to the game.