Apple's Vision Pro headset received a lot of praise from the tech community as its demand exceeded initial expectations. The headset offers a wide range of features ranging from entertainment to productivity, but it is not for everyone. A plethora of elements need to be considered for the Vision Pro to become a mainstream product. We now have more insights on what it would take the Vision Pro 2 to become a successful and a mass-market product.
Apple's Vision Pro 2 success depends on price, comfort and applications and only then it could become a mass-market product
Apple has potentially started working on its second-gen Vision Pro headset. While design changes are highly unlikely at this stage, the company could make some incremental changes for a better fit. In a new post on Medium, industry analyst Ming-Chi Kuo has detailed the required factors for the Vision Pro 2 to become a success.
Headsets like the Vision Pro rely on numerous factors to become a mainstream product. We have seen users complain and return the Vision Pro as it did not offer much use to them. However, it does not necessarily mean that the experience will be the same for everyone. Since the Vision Pro is a new or first-generation product from Apple, it is bound to have a few shortcomings. After the launch, this is now the perfect time for Apple to address these factors, which could lead the Vision Pro 2 to becoming a mainstream or mass-market product.
According to Ming-Chi Kuo, the Vision Pro is not a mass-market product currently as it is oriented toward a very specific niche, unlike the iPhone. For the headset to become a mainstream product, the next-generation Apple Vision Pro 2 should consider applications, price, and headwear comfort.
Before the launch of Vision Pro, we speculated that its success depended on its use cases. The company worked with developers for months to develop applications dedicated to the headset's capabilities. However, third-party companies like Google and Netflix are yet to introduce their apps on the headset. This limits the functionality of the headset, and the adoption would be slow.
Another factor is the price of the product, which is not accessible to the average user. The Vision Pro costs $3,499 for the base model, and it goes all the way up to almost $5,000. While the company is reportedly working on budget variants, the price of the headset is one of the crucial factors for the success of the Vision Pro 2.
Lastly, it was noted in MKBHD's review video that the Apple Vision Pro's headbands are not comfortable. While headbands are one side of the story, the Vision Pro is also quite heavy as it puts a weight on the face of the user. If the company can make the future headset lighter and more comfortable, it would be one of the viable options compared to the competition.
All of these factors combined could contribute to the success of the Vision Pro 2. Apple has a lot of time at this stage to make adjustments to the aforementioned factors as the low-cost version of the headset is reported to arrive not before the end of next year. We will keep you guys updated on the latest, so be sure to stick around.
