Pre-orders for the Apple Vision Pro will open up on January 19, with the AR headset officially being available on February 2. Given that the device will launch in a single market, one analyst estimates that it will only have up to 80,000 units prepared, but he also believes that the initial batch will sell out fast due to various reasons, which we will discuss here.
‘Groundbreaking technology innovations’ is what will allow the Apple Vision Pro to sell out fast
The Apple Vision Pro has been predicted to sell out as soon as pre-orders go live, but TF International Securities analyst Ming-Chi Kuo wanted to reiterate his statement in case his followers on X missed out on his previous update. On this occasion, Kuo states that the initial shipments of the mixed-reality headset will be between 60,000 and 80,000 units, which means that Apple may only generate up to $279.92 million from the launch.
However, Apple has multiple businesses to keep it financially afloat, so the first batch of Apple Vision Pro could be more of a pilot launch to see how the market responds to such a product. Kuo has previously stated that the Apple Vision Pro’s hardware specifications and software are above the industry average and believes that the expensive $3,499 price tag will not hold consumers back from picking up the headset.
Apple will produce 60,000 to 80,000 units of Vision Pro for the February 2 release. Since the shipment is not large, I believe that Vision Pro will sell out soon after the release.
Although Apple has not clearly defined the product positioning and key applications of Vision… https://t.co/miktcS0aSK
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) January 11, 2024
Instead, he predicts that the user experience, paired with the groundbreaking technology innovations, will allow the Apple Vision Pro to sell out. In addition to the $3,499 amount, Apple has other ways to generate revenue through its AR headset sales; accessory sales. For those who do not know, the company is expected to sell prescription lenses that will be priced between $99 and $149, so this will turn into yet another revenue stream for the California-based giant.
Kuo previously estimated that around 500,000 units of the Apple Vision Pro will be shipped in 2024, and this particular model will likely be shipped for quite a while, as the analyst believes that its successor will not enter mass production until 2027. In the meantime, Apple is said to be working on a cheaper alternative for a potential launch in 2025, but the low-cost option may arrive with an iPhone chipset instead of a Mac one, along with an inferior display.
News Source: Ming-Chi Kuo
