Advertising

No wonder India’s `1.1 lakh crore ad industry is bracing for US President Donald Trump’s tariff plan to make landfall.

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail

Two ad-heavy sectors — auto and retail — appear a bit jittery. Together, they spend over Rs 15,000 crore annually…

Updated: April 4, 2025 15:13 IST

The accompanying anthem captures this essence, showing a world drowning in distractions and urging listeners to reclaim their peace through immersive storytelling

Pocket FM declares war on noise with ‘India, Kuch Acha Suno’

Pocket FM unveils its official India tagline, ‘India, Kuch Acha Suno!’, with a powerful anthem, encouraging listeners to escape digital…

Updated: April 3, 2025 16:52 IST

Property, stocks, BSE, market, sensex, Budget, RBI, Reserve Bank of India

Performance marketers face diminishing returns on social media ad spend: Taboola report

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels…

April 3, 2025 13:15 IST

Through the ad, Volkswagen isn’t positioning the Golf as an aspirational car but one that is safe and makes sure we never stop dreaming.

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Brave campaign keeps childhood dreams alive

April 2, 2025 11:08 IST

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to…

April 1, 2025 17:54 IST

The power of storytelling: From Nike’s ‘Make Every Yard Count’ to a global creative journey

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

Speaking on ‘Split Second Storytelling’ at an Ad Club Madras event, the CCO reflected on the inspiring life story of…

Updated: March 31, 2025 13:38 IST

The advertisements are directed by Suraj Wanvari of Happy Monk and written by Vishal Dayama of Braindad

PokerBaazi revives ‘Tu Poker Khelta Hai Kya?’ campaign featuring Shahid Kapoor

PokerBaazi’s latest campaign highlights how everyday skills translate into the game of poker.

March 25, 2025 13:12 IST

Corridor of uncertainty: Crackdown on surrogate advertising during IPL Premium Story

The Damocles’ sword hangs over Rs 700 crores worth of ad money

March 21, 2025 10:40 IST

One of the key benefits of AI in advertising is scale. Mondelez India, for instance, created half a million AI-powered personalised animated videos for its Silk Valentine’s Day campaign.

AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

The report highlights that digital-native sectors are leading the adoption of AI, while traditional industries are beginning to integrate AI…

March 19, 2025 18:40 IST

India’s Antitrust Watchdog Targets Global Media Agencies Ahead of IPL, Raising Stakes in $18.5 Billion Ad Market

Ad titans under fire: CCI raids GroupM, Dentsu, IPG in IPL-season price-fixing crackdown

The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The…

March 19, 2025 14:08 IST

The “Share the Load” campaign by Ariel was a game-changer in Indian advertising, addressing a critical yet often overlooked societal issue: gender inequality in household chores

On the spot with Shashwat Vatsa, AVP, Brand Olyv Premium Story

Ariel’s “Share the Load” campaign redefined Indian advertising by challenging gender roles in household chores. Discover how this campaign sparked…

March 19, 2025 10:44 IST

By turning an everyday convenience into an unexpected problem, OML’s campaign not only entertained but also reinforced the vivo T4x’s performance credentials.

Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x

OML’s Suvidha Ke Liye Khed Hai campaign for the vivo T4x Flipkart launch flips traditional marketing, using humor and reverse…

March 18, 2025 17:22 IST

This year’s theme, ‘Ignite ______’, aims to spark critical industry conversations across creativity, brands, and consumer engagement.

Goafest 2025 dates announced: Festival returns to Goa with ‘Village’ concept and ABBY Awards

Goafest 2025, South Asia’s largest creative festival, returns to Goa from May 21-23, introducing the immersive ‘Goafest Village’ concept.

March 18, 2025 09:56 IST

I thrive on randomness during the weekends — it’s the perfect escape from the structured schedule I follow at work. The last thing I want is to plan everything out; I prefer to go with the flow and see where the weekend takes me.

After hours with Raghavan RS, CEO & Co-Founder, Animaker Premium Story

Raghavan RS, CEO & Co-Founder of Animaker, shares insights on his work, weekdays, and weekends—balancing AI-driven video innovation with spontaneous…

Updated: March 17, 2025 10:16 IST

A viral LinkedIn post slammed the ad, arguing that it dehumanises domestic workers and perpetuates systemic labor exploitation

‘They are workers…not tap to order service’, Urban Company’s ‘Insta Maids’ ad called out

Urban Company’s ‘Insta Maids’ ad faces backlash for allegedly dehumanising domestic workers and promoting exploitative labour practices. Critics call out…

March 15, 2025 15:26 IST

Inside scoop on influencer earnings: Niche, negotiation, and ROI

A decade ago, if someone claimed they made a living by posting pictures of coffee cups and skincare routines, you’d…

March 15, 2025 10:32 IST

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DMart adds highest number of stores amid q-comm surge

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Avenue Supermarts, owner of DMart, is facing tough competition in the grocery retail market. To maintain its lead, it opened 28 new stores in the last quarter and plans to add 50 more in the next fiscal year. However, analysts caution that earnings may be impacted by lower sales and product mix. Revenue growth in FY25 was 16.6%, below the 5-year average of 18%.

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