Starbucks Unveils Costa Rica Trip for Top Odyssey NFT Holders

Starbucks Odyssey, the Non-Fungible Token (NFT) loyalty reward launched by American coffeehouses, Starbucks has announced an all-expense paid trip to Costa Rica for 20 of its top NFT holders.

Biggest NFT Incentive from Starbucks Odyssey

Securing a holding of an NFT used to be a lucrative venture a few years back as the frenzy surrounding this unique asset class was accompanied by massive valuation jumps. Though many promise massive incentives, the speculative valuation growth remained the major reason many typically embrace them.

The narrative is now changing with Starbucks Odyssey as it is set to give the most attractive incentive to date to its most loyal NFT holders. As contained in the announcement shared by an official of the loyalty campaign program, the top 20 members with the most Odyssey Points as of January 1, 2024, will be eligible for the trip.

Starbucks Odyssey (Starbucks' NFT program) just announced a trip to Costa Rica for the top 20 members.

Flight, hotel, activities covered.

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This is on top of 60K+ Stars given away, 10 Journeys, three Benefit Selection Periods, and several exclusive Discord guests.

All in 2023. pic.twitter.com/Fh6VGYZnLq

— Steve 🤙 (@NFTbark) December 27, 2023

The announcement detailed the plans to use the trip as a means to grow the program moving on into 2024. As one of the most functional institutional customer-based services with an active NFT collection, Starbucks said the VIP trip to Costa Rica will take place in March where the special guests will meet with a guest that it is yet to disclose.

While this trip is intriguing for the potential eligible members, Starbucks Odyssey has also issued out more than 60,000 stars, “10 Journeys, three Benefit Selection Periods, and several exclusive Discord guests” according to an update from Steve, a Starbucks Odyssey Community Lead.

Powered by Polygon, Starbucks Odyssey is already eyeing an expansion using the Polygon CDK tool for an even better user experience.

Is a Revival Coming to NFT Ecosystem?

At the moment, there are signs that life is beginning to return to the broader digital currency ecosystem as many altcoins are printing parabolic runs across the board.

The NFT market has not tagged along thus far and the current incentive model might serve as a very big boost to revive the ecosystem. With bigger collections like the Bored Ape Yacht Club (BAYC) and CryptoPunks from Yuga Labs yet to fulfill their launch promises, now may be the time to revive their push and impress their most loyal community members.